We help brands connect with their customers, communities and colleagues.
We work across Sport, Arts & Culture, Entertainment and Social Purpose.
We do this through using original insight & planning, creating relevant & valuable content, and delivering inspiring activation.
CAA Sports Consulting launched in October 2011, and today advises, manages, and activates on more than $2 billion in sponsorship rights deals on behalf of leading global brands, including JPMorgan Chase, Emirates Airline, Time Warner Cable, Farmers, Zurich, and Mondelez, among others. In 2014, CAA acquired PGW, one of the most awarded and respected experiential marketing agencies in the industry, consistently appearing atop industry-ranking lists including Promo Magazine's Top 100 and Event Marketer's It List. With a team of more than 300 people dedicated to servicing brands, CAA Sports provides clients full-service marketing services spanning strategic advisory, experiential, hospitality, and analytics.
CAA Sports represents more than 1,000 of the world's best athletes, coaches, on-air broadcasters, and sports personalities, and leads all agencies in contract value under management exceeding $6.4 billion, more than double the next closest agency, according to Forbes. CAA Sports' industry-leading Property Sales team has completed more than $3.5 billion in new sponsorship business and orchestrated precedent-setting agreements. The agency's recently launched CAA Premium Experience is a full-service hospitality and event management practice that works with Fortune 500 companies across hundreds of global sports and entertainment events annually. Fermata Partners, a specialized consumer products licensing agency, is also a division of CAA Sports. Fermata's clients include University of Notre Dame, University of Kentucky, the University of Miami, University of Oregon, and the University of Georgia, in addition to the University of Wisconsin at Madison, beginning July 1, 2016. The company also represents several top European football clubs, as well as Churchill Downs and the Kentucky Derby.
Long recognized for its unmatched client roster of the world's premier artists, athletes, and blue-chip brands, and its category leadership in packaging television and film content, and live experiences, CAA is the trailblazer of the agency business. CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a presence in China, create a brand marketing services arm, and start a successful growth equity vehicle, among other innovations.