buxton water

June 23, 2015

brandrapport

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Our client Buxton water took a break from running last weekend and plunged head first into the world of cycling, via the quirky yet irrepressible Eroica Britannia festival.

For the uninitiated, Eroica is 3-day celebration of British and vintage cycling culture, held in the picturesque town of Bakewell in the Peak District. It consists of music, art, seminars, food, drink, and culminates on the Sunday with a 3-tiered ride (30, 55, & 100 miles), which has to be completed on a pre-1987 bike.

We were asked to look after social amplification of the sponsorship, and spent 3 days capturing the sights, sounds and singularity of the event.