As brands strive to build or maintain consumer confidence and trust, one increasingly important facet of our work is creating brand actions associated with Social Purpose. But this isn’t traditional CSR, masquerading under a different name. This is social investment with three stakeholders only, your customers, your colleagues and your brand.
Social Purpose acknowledges that increasingly, as consumers we don’t just buy what a brand does, we buy because of why they do it.
We buy because we can see a brand has a genuine purpose beyond just making a profit, a genuine desire to invest in and collaborate with us in developing the communities in which all of us work and live.