JAGUAR LAND ROVER LAUNCHES 2015 ACADEMY WITH WIGGINS AND PENDLETON

June 12, 2015

brandrapport

London, England - June 3rd: Sir Bradley Wiggins and Victoria Pendleton pose with rising stars of The Jaguar Land Rover Academy of Sport at the London Velodrome, on June 3rd, 2015 in London, England. (Photo by Bryn Lennon/Getty Images for Jaguar Land Rover Academy of Sport)

Brandrapport helped Jaguar Land Rover launch its 2015 Academy of Sport with an exclusive mentoring event for its cycling Rising Stars.

With Bradley Wiggins’ UCI Hour Record attempt at the Lee Valley VeloPark only days away and to leverage Jaguar’s support of Team Wiggins and the UCI Hour Record, we created a special experience for the Rising Stars with Bradley Wiggins and Victoria Pendleton, with the cycling icons sharing personal stories from their record-breaking careers, offering insights into the challenges of performing at elite level and discussing the importance of setting goals.

 
The event was able drive PR and social engagement for Jaguar Land Rover before the Hour Record, generating coverage in the London Evening Standard, BBC London, and the Daily Express, and providing a valuable and inspirational experience for the Rising Stars.