Jaguar’s Secret Chauffeur

July 10, 2015

brandrapport

Jaguar Secret Chauffeur 2.jpg

Three-time Wimbledon champion John McEnroe astonished two tennis fans with a VIP journey to the All England Club in a new Jaguar XE.

The unsuspecting tennis fans were treated a free trip to the Championships, but were overwhelmed when, in a diversionary pit stop, their chauffeur stepped away from the car to be replaced by tennis legend John McEnroe.

Put together to support Jaguar’s #FeelWimbledon campaign, the two passengers had previously been given biometric wearable technology that measured their heart rate.

This recorded a 60.3% increase in heart rate when McEnroe revealed himself as driver. 

Check out the video below.