Prudential & RideLondon

Prudential & RideLondon

Between 2013 – 2015 we managed Prudential’s Event & Hospitality programme for their RideLondon partnership.

Managing approx. 1,200 Guests over the weekend each year, we created and implemented a programme of events that were true to the Prudential brand and which ensured they enjoyed a fantastic weekend of cycling in a relaxed, informal atmosphere. From hosting Guests at the Institute of Directors, to setting up an exclusive marquee in Green Park in 2015 – as well as bringing down Team Prudential riders from Scotland on their own exclusive train – we enjoyed great feedback from Guests & Staff alike each year.

RideLondon presented unique event challenges with road and access restrictions, not to mention transporting all the riders and bikes for Team Prudential (approx. 400 riders), but working closely with all the stakeholders our Events Team overcame all the logistical challenges and ensured each year was a major success.  

Aside from the RideLondon weekend itself, we also set up a number of roadshow events at Prudentials’ offices to ensure the staff were engaged, benefitted and understood the rationale for the partnership.