Chivas Regal – FilmAid Cannes partnership
FilmAid Cannes partnership
Luxury whisky producers Chivas Regal were looking to create a global cinema sponsorship strategy to support their brand positioning around ‘Generosity of Spirit’.
We developed an innovative new global brand partnership between Chivas and FilmAid International which was launched in the presence of Robert de Niro at the Cannes Film Festival.
FilmAid International is a non-profit humanitarian organization that uses film to educate and entertain displaced people around the world and since 1999, has worked in partnership with the United Nations High Commissioner for Refugees (UNHCR) and other global aid organizations to help bring information and training to more than two million people worldwide.
FilmAid produces and distributes community-based films on public health and safety issues such as maternal health, HIV, cholera, gender-based violence and conflict resolution. Using inflatable screens and other ‘Mobile Cinema’ units, FilmAid also provides screenings aiming to overcome language and literacy boundaries.