Clydesdale Bank – The SSE Hydro
We Care About Here SSE Hydro Partnership
brandrapport manage Clydesdale Bank’s partnership with Scotland’s leading music and entertainment venue – The SSE Hydro in Glasgow. In March 2014, brandrapport launched the Centre Stage campaign to activate the partnership with the SSE Hydro and to help demonstrate Clydesdale Bank’s brand positioning ‘We Care About Here’. The Centre Stage campaign heroes those who are doing outstanding work in their community and also those that do good deeds on an everyday basis with Clydesdale Bank rewarding them with a VIP experience at the SSE Hydro.
In April 2015, brandrapport also launched The Clydesdale Bank Vault. The Vault is a unique space at the SSE Hydro which offers anyone with an SSE Hydro ticket the chance to upgrade to the ‘best seats in the house’. From incredible stage views, premium seating and a waiter service, The Vault provides fans with a totally unique VIP experience. brandRapport manage promotion of the campaign across Clydesdale Bank’s digital platforms and through media partnerships with Clyde 1 and the Daily Record.