Land Rover Burghley Horse Trials
After a successful first year in the saddle, we were reappointed by The Land Rover Burghley Horse Trials in 2015 with the aim of building a PR programme that strengthened its reputation as one of the World’s most prestigious equestrian and social events.
Tasked to manage media operations both prior to and throughout the event, which took place between 3-6 September 2015, our primary objectives were to continue to drive awareness of the equestrian competition and increase media value for sponsors and corporate partners through developing and implementing an integrated multi-platform communications plan.
A highlight in the global eventing calendar and labelled as one of the World’s most challenging events, Land Rover Burghley boasts in excess of 160,000 spectators, over 80 leading horse and rider combinations and 300 accredited international media across the four days of competition .
We offered a full suite of PR services from strategy, insight building, planning, campaign management and press office delivery.