Polar – ‘Back to Start’
Back to Start
We were asked to create an end to end digital campaign to promote and raise awareness of the Polar RC3, drive traffic to the UK website and increase YOY sales. We devised an integrated digital campaign, consisting of content creation, online PR, social engagement, influencer engagement, media partnerships, banner advertising and content seeding.
At the heart of the campaign was a film called ‘Back to Start’; heroing the RC3 and featuring two of Britain’s best cross country athletes.
This helped achieved a significant increase on YOY sales of Polar’s flagships wearable device.