Yorkshire Bank – Bike Libraries
Yorkshire Bank Bike Libraries
Following Yorkshire’s historic Grand Départ of the Tour de France, Yorkshire Bank partnered with Welcome to Yorkshire (WtY) to launch the country’s first ever network of Bike Libraries.
The initiative aims to provide every child in Yorkshire with access to a bike. The public are encouraged to donate their old bikes which are then provided free of charge to the local community through a network of Bike Libraries across the county. The partnership epitomises Yorkshire Bank’s ‘We Care About Here’ positioning, staying close to home and supporting the communities Yorkshire Bank are part of.
Highlights include launching the Yorkshire Bank Bike Libraries and achieving widespread regional and national coverage. The Yorkshire Bank Bike Library openings have featured appearances from professional cyclists like Team Sky’s David Lopez and Great Britain’s Lizzie Armitstead.
As a result over 1,000 bikes have been donated to through the 22 Donation Stations across the county. 22 Yorkshire Bank Bike Libraries are up and running. Through PR a 5.5 to 1 ROI has been achieved through 146 media articles at a value of £2.2 million.
During the inaugural Tour De Yorkshire in May, a pop up library was present at the final stage with over 200 children participating in activities at the finish line at Roundhay Park. A bike libraries stand was also present at the Yorkshire Bank experiential zone at the start/finish of each stage.